EDDIE MURPHY RAW I WANT HALF SERIES
The Comedy Central digital series is worth your time, and the forthcoming six half-hour episodes ordered by Netflix will be just as great - if not even better - than what the troupe has already accomplished.
Its current members include Shawtane Bowen, Jonathan Braylock, Ray Cordova, James III, Caroline Martin, Jerah Milligan, Monique Moses and Keisha Zollar. So where does this leave Astronomy Club, the recently announced new sketch series from the African American comedy troupe of the same name? The group, which produced a popular digital series with Comedy Central last year, " honesty with levity" to make sketches that "will explore an array of topics ranging from pop culture and social issues to the Black experience." Formed in 2013, Astronomy Club became the first all-black house team at the Upright Citizens Brigade Theatre. The phenomenal sketch series got the standard amount of advertising from Netflix on social media and elsewhere, but its massive success had more to do with the quality of its content and, most relevantly, the organic cross-promotion that other Netflix-affiliated or adjacent comedians ended up doing for it on Twitter and elsewhere. Lara Solanki for NetflixĪgain, Robinson's I Think You Should Leave is a bit of a fluke in this respect. Tim Robinson stars in 'I Think You Should Leave' on Netflix. And yes, this makes perfect sense, but if it's all falling under the "Netflix Is A Joke" banner, then why wouldn't they want to cross-promote it? Big names like Seinfeld and Chappelle didn't really wade into those waters, since it wasn't a project they had participated in.
The comics who were participating in the global endeavor were all more than happy to promote the massive series on social media, and Netflix's official channels did the requisite amount to push the collection of specials and promote the comedians' own promotions of it.
The same goes for Comedians of the World, which debuted on New Year's Day earlier this year. (Though, let's be honest, the massive deals they garnered were quite helpful in other ways.) These four comics were already massive names, and the fact that they were coming to, or were already on, Netflix was doing more for the latter's brand than it was for theirs. It was a huge success, per industry measures, but it also relied heavily on personalities who were already well-established in the comedy world that, for the most part, were promoting their own original Netflix content. And as for stand-up comedy, they're even less consistent.įor the 2017 Emmy Awards telecast, the streamer's "Netflix Is A Joke" comedy brand launched a massive campaign featuring four of its biggest stand-up names: Seinfeld, Rock, Chappelle and DeGeneres.
Social media tends to be its most winning strategy, as evidenced by I Think You Should Leave's explosive success (not to mention original films like Bird Box), but even these are more organic and unexpected than not. SNL and Detroiters alum Tim Robinson's out-of-left-field sketch series I Think You Should Leave exploded soon after its late April premiere, which quickly resulted in a second season renewal.īut the question and the concerns fueling it remain, because when it comes to promoting original content, Netflix doesn't maintain a steady track record. In other words, is the streaming giant's monumental (and expensive) effort to score Murphy's official return to stand-up going to crowd out its smaller, up-and-coming acts? Because Netflix has already showcased plenty of younger, or less established, comedians in programming like The Standups, The Comedy Lineup, The Degenerates and Comedians of the World - and that's just stand-up.
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